In a competitive property market, standing out from the crowd requires more than just good listings. Whether you’re a solo agent or part of a large lettings agency, these letting agent marketing tips will help you attract landlords, impress tenants, and grow your portfolio—all while future-proofing your business.
1. Boost Your Online Presence
Start with your website. Is it mobile-friendly, fast, and optimized for local search terms? Make it easy for landlords and tenants to find you. Use social media to share testimonials, market updates, and current listings. Consider LinkedIn for professional credibility and Instagram or TikTok for engaging visuals.
2. Let Technology Do the Heavy Lifting
Time-consuming tasks like rent collection, deposit management, and document signing can be automated. DepositPass is a powerful tool that lets agents offer cashless deposit solutions, streamlining the tenant onboarding process and giving landlords more security—all without holding any funds yourself.
3. Market Smarter to Landlords
Don’t just sell your services—sell solutions. Use these letting agent marketing tips to highlight how you help landlords reduce void periods, stay compliant, and reduce admin. Offering deposit alternatives like DepositPass can be the differentiator that makes a landlord choose you over a competitor.
4. Refresh Your Listings
Modern tenants expect more than grainy photos. Add 3D virtual tours, clear floorplans, and polished imagery. Not only will your listings perform better, but landlords will see the extra effort—and that builds trust.
By applying these letting agent marketing tips, agents can stand out with smarter processes, better tech, and stronger landlord-tenant relationships. Want to offer a better rental experience for all parties?
👉 Explore DepositPass and transform the way you manage rental deposits.
